HOW TO CREATE A DIGITAL BRAND STRATEGY

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?

We’ve developed a framework that marketers can adapt to help their teams and businesses grow, as well as a crash course on the meaning of digital strategy with examples of real life case studies.

  • Developing Buyer Personas
  • Product : Buyer Strategy
  • Channel Research & Content Mapping
  • Reporting & Optimisation