There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.
But when you’re growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There’s already enough to do — how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy?
We’ve developed a framework that marketers can adapt to help their teams and businesses grow, as well as a crash course on the meaning of digital strategy with examples of real life case studies.
- Setting goals & KPI’s
- Developing Buyer Personas
- Product : Buyer Strategy
- Channel Research & Content Mapping
- Reporting & Optimisation